Social Networking #3 (February Nights)
A few things about this section of web marketing.
1. Random garbage=lost fans. They may not unlike you, but they’ll unsubscribe, which is the same thing.
2. Posting a picture with the story helps immensely.
3. NO MORE than one post directly promoting your station or brand out of every TWENTY.
4. Three main catagories for your content: relevant information/topics, novelty, and contests/loyalty building projects.
For more on this…the two best social marketing books I’ve ever read are The Thank You Economy and Crush It! both by Gary Vanyerchuck.
The best tutorial on Youtube, Hootesuite and Twitter is Michael Hyatt’s book Platform. His blog is a valuable resource for social networking.
Some great examples of novelty on Facebook. New Age Tattoo in Springfield, IL (Jordan Shoe Foot Tattoo…Cool or Weird). Dallas Mavericks…trade this guy?