Analytics: Cincinati (Part 2)

To start…we’re going to do a complete audit of a station, using what you learned last night.

Questions to answer?

1. What is the main focus of the site?

2. What are 3-4 catagories of the site?

3. What is your impression of the overall layout?

4. What are the odds that you’ll keep clicking through?

5. You’re new. Your job is to increase traffic. What do you do?

6. Are web ads that are currently running good? Why or why not?

and…(social media questions)

7. What social networks are they actually active on?

8. How much interaction is happening?

9. Are they legitimately connecting with their fans?

10. How would you change the social media interaction?

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